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Discover the history of our company

From 1930 to now
  • 1930
    In the ÉTABLISSEMENTS KRAFT of Thann (68), Mr NEFF, a Swiss engineer, created the first stock cubes of the brand. He gave his name to his first two recipes, respectively chicken and beef stock cubes.
  • 50s (1945-1946)
    Launching of soups.
  • 1979
    Creation of MADA (Manufacture Alsacienne de Denrées Alimentaires) specialized in the production of dehydrated foods. The company is located in Willer sur Thur (68) and keeps the NEFF brand.
  • 2000
    The company was ISO 9001 certified.
  • 2006
    Mr Nicolas GROSJEAN buys out MADA and becomes its president.
  • 2008
    The Company moves to Cernay (68), still in its birth region, Alsace.
  • 2012
    The Company obtains ISO 22000 certification. It guarantees the food safety of our products.
  • 2018
    Development of a range of organic products certified by Ecocert and meeting our customers' requirements.
  • 2020
    ISO 14001 environmental certification.
    MADA actively supports hospitals during the global health crisis.
    Newspaper article
  • 2021
    Acquisition of the company by NutriDry.
  • 2022
    Attainment of the IFS FOOD certification, replacing ISO 9001 and 22000 standards; a certification ensuring the safety and quality of products.

MADA Today

We sell at a national and international scale in those countries: Belgium, Switzerland, Spain, Australia, and Africa.